Thursday, August 18, 2005

Prospecting and New Start Emails: (Updated 8/31)

Donnie Bard asked for these so I wanted to make them easily
available to everyone on the team.


Prospecting and New Start Emails:

Since many of you are starting to have some exceptional
success I wanted to make sure that you have all the tools
that I have been using to enroll new team members.

Here is the email that I send to everyone that takes a look
at my site. It
get them to take a complete look at Success University. Your

prospects that are truly interested will go through
everything and really
sell themselves.

=====================================
Title: "Name" this is Daegan
=====================================


Hey "Name",

Just wanted to let you know that I'm a real person.

A little about me,

=====================================

In the last 60 day my Success University business has
grown by 317 people and the best part is . . . I run my
business completely online.

We even have a team "Intenet Network Marekting Success"
eBook that will teach you exactly how to duplicate my
personal success.

I have people on my team that have never run a business
online or off and are having great success in their very
first month.

I have one student who's grown a team of over 150 in
less than 30 day!

=====================================

Review the following information thoroughly:

=====================================

Here are the steps you must take to fully investigate
Success University for yourself:

Step 1:

Watch the "11 Minute Infomercial" at:

http://www.comlev.successuniversity.com

Step 2:

Listen to the full audio presentation and read the complete
sales letter at:

http://comlev.successuniversity.com/SpecialOffer.aspx

Step 3:

Check out my personal blog to investigate our team and our
success at:

http://turnkeyinternetbusiness.blogspot.com/

Step 4:

Test drive our marketing system for FREE and help feed a
hungry child for a week by doing it.

The only way to get a complete and unbiased look at this
business from the inside out is to try it out. Luckily,
you can do that for free here:

https://comlev.successuniversity.com/Signup/FreeTrial.aspx

Step 5:

Get back in touch with me via email or phone and I will
personally send you a copy of our team's marketing guide.

I will teach you everything I know to put you on
the fast track to earning a profit within your trail period.

That's it!

Daegan,

P.S. Our business is growing extremely fast so be persistent
in trying to contact me. It may take a a day or so for me
to fully respond.

Love to have you on the team!

My Full Contact Info:

Daegan Smith
Success University Director
Cell: 202-321-4198
Silver Spring, MD
http://www.the1andonly.biz
Yahoo IM: daegan_smith@yahoo.com
blog: http://www.turnkeyinternetbusiness.blogspot.com
=====================================

There are two emails that I send to my new free trial
enrollees. You are free to use them as you like. I suggest
you use them both because the first one introduces your new
team members to the blog and the second one introduces them
to the benefits of upgrading.

=====================================
Welcome to the Team I
=====================================

Great to have you on the team!

(I'm going to foward you another email from Ned Rae, my
upline, as well.)


=================================

Let me know a little bit about yourself and your experience
with internet and network marketing.

Let me know how I can best help you to get your business up
and running.

=================================

Success is just a matter of getting as much traffic as you
can to your lead capture page with this business!

Your lead capture url looks like this

http://www."username".successuniversity.com/new

or

http://www."username".successuniversity.com/slim

=============================
THREE steps to getting off to a fast start:
============================

1. Go through your getting started checklist in your SU back office
which can be found under:

Learning Center > Getting Started Checklist

2. Send our warm market email located on our blog to your warm
market.

http://turnkeyinternetbusiness.blogspot.com/

3. Download your personal copy of "Internet MLM Success"

(Get the URL from you upline)

=============================

When prospects opt into your lead capture page just send
them the prospecting email that we have available on our
team blog and the welcome letters when they join.

ALWAYS place your sign ups on your outside left and right
legs and let your new team members fill in the middle.

Other than that just look through our team blog for some
good tips and tricks for getting sign ups via PPC and ezine
marketing.

Stay plugged into the Success University training,
Boot Camp emails, and always ask questions!

Call or email me anytime.

To our success,

Daegan Smith
Success University Director
Cell: 202-321-4198
Silver Spring, MD
http://www.the1andonly.biz
Yahoo IM: daegan_smith@yahoo.com
blog: http://www.turnkeyinternetbusiness.blogspot.com



=====================================
Welcome to the Team II: (use if you have upgraded)
=====================================

SUCCESS UNIVERSITY WILL BE THE LARGEST ONLINE LEARNING
COMPANY DEDICATED TO PERSONAL DEVELOPMENT EVER TO LAUNCH ON
THE INTERNET.

Greetings,

Welcome from Daegan Smith and Ned Rae with Success
University.
I'm part of your support training team and I wanted to let
you
know I'm here to help you.

I want to make sure you have all my contact information in
case you have ANY questions about our program.

You have a pre-enrollee leads program you can take advantage
of in your back office that will help you automatically
continue growing your business, have you looked at the
program or gotten any leads yet?

You know it only takes getting one person in each of your
two legs and a total of four in your pay leg to generate
$40.00 a month as a Basic member that about offsets the
monthly tuition.

I want to make sure you understand that when you upgrade to
a Premium Member before the end of your 14 day trial period,
you will be eligible for double the commissions in our
compensation plan and that allows you to earn $40 per cycle
a month instead of $20 per cycle, doubling the commissions
both weekly and monthly (see compensation overview in
Library documents in your Resources Section of your back
office, overview is shown for a Premium Member). Not only
that, when you upgrade your tuition gets pushed out for a
full 30 days so you'll save $49.95. So it's really a
win/win situation for you!!

The value you get when you upgrade far exceeds what you will
spend. For the $149.95 you'll get a $357.00 product
package
of hard copy DVD and CD's sent to you in our Welcome Pack
along with welcome letter scripts and information on how to
build a profitable Success University business.

You get TWO hours of DVD with the legendary Jim Rohn and Zig
Ziglar, not to mention Jim Rohn's CD "Building Your Network
Marketing Business, Denis Waitley's "Acres of Diamonds" and
the great Brian Tracey's "Maximum Selling Strategies.

You are also enrolled in the most successful personal
development program known world wide by the great Jim Rohn,
Pillars of Success, Success Plan, proven to have a better
than 90% retention factor for this program sent to you every
Monday!!

You have gotten over $800 worth of free down loadable e-
zines and when you upgrade you will get the product pack
with the IRON CLAD 30 DAY MONEY BACK GUARANTEE.

If you feel you have not gotten value for value and have
taken a course or two, simply return your product pack in
good condition to our corporate office and we will refund
100% of your enrollment fees, NO QUESTIONS ASKED. Like I
said, "it's value for value with a win-win scenario!"

Go back to your web site and make sure you read everything
so you truly know what you have your hands on if you have
ANY questions let me know ASAP. Also make sure you are
reading your Orientation Letters sent to you by Success
University, there are four. As a back up they are listed in
your back office in the "Learning Center"!!

Let the system train you. Here are 5 action steps to help
you get started.

1. Make sure to read your Orientation Emails. You will find
them in your back office under Learning Center.

2. Listen to the Faculty training by Johnny Wimbrey listed
on the first page when you log into your back office.
3. Listen to the New Member Training Call on Saturday.

4. I would recommend taking the elective courses on Network
Marketing in your back office. They are great!
5. Your business will build in proportion to the number of
people you send to your website.

Always give out the address to your capture page.

It is your website addresswith a /new at the end.

Example:

www.(yourusername).successuniversity.com/new. It is all
about exposing as many people as you can to this business
through the tools available. (Website, recorded overviews
and live conference calls). Print out the scripts on how to
talk to prospects that are in your back office. You will
find them under My Account in the Library section. This
program has been a personal as well as financial blessing to
many people. Share it with as many people as you can and
you will find those that will embrace it for the product
benefits in their life as well as financial.
Let me know if you have any questions.


I am committed to your success so let's team up and make it
happen!

Feel free to reach me anytime. I look forward to working
with you and WELCOME TO THE TEAM!!

(512) 225-9483
Pin: 486309#


Monday
8:00pm CST
Opportunity Call

Tuesday
8:00pm CST
Opportunity Call

Wednesday
7:30pm CST
Live Prospecting Call

Wednesday
9:00pm CST
Faculty Training Tele-Seminar

Thursday
8:00pm CST
Opportunity Call

Saturday
11:00am CST
New Member Training Call!

24 Hour Audio Podium
(212) 461-2595
Option #1 - 8 Minute Overview
Option #2 - 20 Minute Conference Call

Daegan Smith
Your Director
Success University TM
Cell (202) 321-4198
da3gan@gmail.com
http://comlev.successuniversity.com
blog: http://www.turnkeyinternetbusiness.blogspot.com

Ned Rae
Executive Director/Trainer/Coach
International Advisory Board Member
972-259-1591
Toll Free Voice Mail 1-888-894-6048
ned.rae@verizon.net


Success is Progressive Realization of a worthy idea.

Successful people awaken each day knowing it takes daily
ACTION to realize their dreams !

24/7 Information call 1-212-461- 2595

=====================================

Use these and keep in touch guys,

Daegan

Here is the exact email I send to ezine owners so you can all use it as well

Javed,

I found your listing via DOE.

You know your subscriber base much better than I ever can, so I
need your opinion on whether or not my ad will do well with your
audience.

Just a little background,

I'm promoting a business called Success University. It's an internet
based success development webucation membership business with
a network marketing compensation structure.

I started promoting this business about 6 weeks ago and I've grown
a team of 149 people under me so far. So this business is really
moving fast. Now that I have a team under me we've developed a
ad co-op to keep this strong momentum going in the following
months.

I don't like to place ezine ads without communicating with the ezine
publisher. So, I need your opinion on whether or not you think my
attatched solo ad will do well with your subscriber base before I
place the ad.

I look forward to getting your feedback and placing the ad,

Daegan Smith

P.S. Please confirm that this is your correct information:

URL: http://www.ezonelink.co.uk
Paymentl: http://www.ezonelink.co.uk/ezineads.html
Solo ad Cost: $18


=====================================
Subject: Create passive income online - hype or not?
=====================================

Hello,

I'm sure you get hit up all the time about the latest and
greatest new opportunities of all time, right? There are so
many scams online today that it's a good thing to be
skeptical.

But I have a little story I want to tell you about.

Here's the deal...

About six weeks ago I came across an email with the following
as the title:

"Find Out How Our Completely Automated System Brought in
2,937 People in One Month Without Talking To a Single
Person!"

I what know you're probably thinking... "HYPE!" I mean, even
I thought it sounded 'too good to be true'.

But, I wanted to see what all the hype was about, so I
decided to investigate it even further to see if it could live
up to what it said it could.

Here's the link that I was sent to:

http://www.comlev.com/

The business, after investigation, actually looked extremely
solid. So, I decided to give it a shot to just kind of see
what would happen with it.

The product is about getting your "PhD" in something that no
school teaches you... How to become successful! You learn
from the likes of Jay Abraham, Les Brown, Jim Rohn, Brian
Tracy, Jeff Combs, Robert Allan, and many many more...

And better yet, the sales system was the best I've seen.
Plus, I could test drive it for only $2 (which was then
donated to the "Feed The Children" foundation). So in the
very least, I felt better about myself knowing that I would
be helping one child eat for a whole week with my $2 donation.

I mean, what could I lose?

So, I did some ezine advertising as well as a little par per
click advertising and right now after only six weeks my
business has grown to over 150 people. So what do you think
- hype or not? (and I can prove it too!)

The best part? I want YOU to see those kind of results too.
I'm going to make SURE that you succeed with this!

I mean, all I did was direct traffic to my lead capture page.
http://www.comlev.com/

So here is my advice for you:

Follow the links to investigate everything for yourself. If
it makes since to you, get in on this thing NOW! (After all,
it is FREE!) http://www.comlev.com/

I look forward to seeing and mentoring you to achieve
greatness online!

Take care,
Daegan Smith
Personal Devolpement Director
http://www.comlev.com/

Good Morning from Silver Spring Maryland!

===============================
This update is going out to all of my direct students and
their downline. This update is important so please take the
time to read it fully.
===============================


Good Morning from Silver Spring Maryland!

Another beautiful day here!

We have over 167 people on the team!

I want to send a warm welcome to all our new team members!

Great to have you guys!

I've been so excited about having so many excited and
highly motivated people on the team that I've found myself
waking up earlier and earlier every morning just to get more
work done for the team.

I woke up at 5:45 am this morning and promptly started
emailing ezine owners about placing our co-op ads.

(If you are new and you are not familiar with our team co-op
you can find details on our team blog at
http://turnkeyinternetbusiness.blogspot.com and you can
purchase your share up until this Friday)

I email to ezine owners before placing ads because I need to
know that there is someone on the other end of transaction.
My goal is to use our co-op funds as effectively as
possible. To do that, I can't risk placing an ad with
someone who doesn't have enough motivation to write me back.

So guys and gals I'm working hard out here for you.

By the way we have over 17 people and $1300 to advertise
with so far!

Guys get in on the co-op before the Friday deadline!

In other news . . .

I've been hard at work revising our team's upcoming
"internet network marketing" guide. I'm hoping to have this
ready to be sent to our team editor Ms. Isabel Columbie for
a final read through by Friday. I would like to have this
guide ready for all of you by early next week.

Once this guide is done you will all know have sufficient
internet network marketing knowledge to generate a great
deal of success plus you will be able to give this guide to
your new enrollees as they join so you won't have to teach
them everything yourself. This should send our team's growth
to the next level.

Man oh man am I excited!

As you can see my aim is laser focused at helping each and
person on our team have as much success here at Success
University as they can handle.

Your immediate upline sponsor and I will NEVER give up on
you as long as you don't give up on your dreams.

Dream BIG and stop until you get there.

Again . . .

Success with this business is simple . . .

Just get as much traffic as you can to your lead capture
page and you CANNOT fail.

Your lead capture URL looks like:

http://www."username".successuniversity.com/new

Two last recommendation:

*Listen to ALL of the Dough Firebaugh elective network
marketing courses in your back office today!

*If you have not upgraded and you're in your trial do it
now. I made the mistake of waiting and wasted $49.95 plus
some lost commission so please take my advice and learn from
my mistake.

To our success,

Daegan Smith
Success University Director
202-321-4198
Silver Spring, MD
Email:da3gan@gmail.com
http://www.the1andonly.biz
Yahoo IM: daegan_smith@yahoo.com

P.S. You have my total commitment to our success as a team.
Until we have at least 1000 people on the team ever cent I
make will go back into our team's growth. You have my word
on that.

Wednesday, August 17, 2005

Two Quick Updates

Our team is up to 149 members in six weeks!

We have $1150 in our co-op fund with more
to come before Friday!

We are ALL in the right place at the right
time.

We are going to be so successful it's
going to surpass our wildest expectations.

Daegan

Tuesday, August 16, 2005

Did you know there's gold in your warm market?

There's gold in your warm market, here's an easy way to get it!

Paul Zittoli reminded me of the importance of your warm
market earlier today on the phone.

Have you tapped your warm market yet?

I bet you haven't with all the internet stuff we've been
teaching you. Please don't underestimate the power of your
warm market. It can be an incredible boost to your business.

Especially in the beginning.

Now,

I'm not going to tell you guys to pull out your rolodex and
call everyone you know. Instead, I have something much
better.

I have a simple email that you can send to them.

Format it to your specifications and just send it out to
everyone you know.

Don't worry you won't feel like your pushing your SU
business on your friends. To the contrary . . . you'll just
be asking them for their opinion:

I'll post this to the blog as well

Read through it once . . . I think you'll like it:


======================
Title: I need your help!
======================

{DATE}

{FRIEND'S NAME & ADDRESS}

Dear {FRIEND'S NAME},

I need your help. I really value your opinion, so I'd love
to get your professional opinion on something. I'm not sure
what to do. And it will only take 15 minutes of your time.

Let me explain.

Recently, I was presented with an opportunity to work with a
highly-rated company. In fact, they were recently given
these praises:

"I've tried several home based businesses in the past but
have never had the kind of success I was hoping for... with
Success University, in less than 4 months, I've been able to
use this system to build an organization of over 1,000
people in 47 countries! Thanks to Matt Morris, I've finally
gotten involved in something that has exceeded my
expectations."

Dave Rainwater
Mortgage Broker

"Success University is Amazing! It is such a great idea to
combine personal development with the most brilliant
marketing system... It not only gives people access to the
best material to study the science of success, it also gives
them a great opportunity to earn residual income. My
organization has grown much faster than I expected - I would
highly recommend this to anyone who wishes to succeed in
life. It is absolutely amazing!"

Song Chengxiang - Singapore

"I've spent most of my working life in the corporate
marketing field and was completely blown away when I saw
this unique marketing system. Even though I was skeptical, I
was excited about the possibilities. I jumped in and
started using this step-by-step system and in only 4 months,
I'm now working full-time from home!"

Lee Mendelsohn
Corporate America

And the third party endorsements go on and on. So I feel
like it's a good company.

But I don't have the same business experience you do.

I know you're very busy, so would you please take just 15
minutes and listen to the audio presentation at:

http://www."username".successuniveristy.com/specialoffer

Let me know your professional take on it? If you were
evaluating it for yourself, what things would you watch out
for? Or consider?

I'll call you in a few days to get your feedback.

I only want to get involved with things of the highest
caliber, so I REALLY appreciate your honest opinion.

Your opinion really means a lot to me.

Thank you!

Your friend,

{YOUR NAME}
{YOUR NUMBER}

======================

Not bad huh?

Just give this email a try and see what happens.

Take an hour tonight to send this out to your
close contacts.
I think you'll be happy with
the results.

To our success,

Daegan Smith
Success University Director
202-321-4198
Silver Spring, MD
Email:da3gan@gmail.com
http://www.the1andonly.biz
Yahoo IM: daegan_smith@yahoo.com

P.S. My Gmail account is not working properly so for now
email me with questions and concerns at
daegan_smith@yahoo.com

Monday, August 15, 2005

Team Co-Op Update and Deadline

Team Co-Op Update and Deadline

I want to keep you all informed about on the progress of our
co-op. So far we have nine highly motivated business
builders that have already paid to reserve their share in
the upcoming co-op.

We have a budget so far of $694! (It would be $720 but
Paypal takes out fees.)

Plus my, Trent, and Jason's contributions so all together we
have a total of about $900 to advertise with this month. This
will take us a long way and we will see some pretty exciting
results.

Our co-op share members are:

Mark McCollum
Robert Jenks
Donnie Baird
Gloria Hawken
Michiyo Horikoshi
Warren Fransham
Suzanne Moen
Robert D'Quesne
WebBizPartner

I have received a few emails from team members who would
like to participate in this month's co-op but do not have
the fund immediately available so I have set a deadline of
August 19.

If you want to participate you have until this coming Friday
to purchase your share via our blog.

http://turnkeyinternetbusiness.blogspot.com

Thus far,

I've set up our URL rotator and dedicated a domain name
specifically to it. You can reach our team co-op URL here:
http://www.comlev.com.

Over this coming week Trent, Jason, and I will investigate
and choose the best places to use our funds effectively and
starting this coming Saturday we will begin to place our
ads.

I will update the team blog with all of the details of which
ezines we choose as we place the ads.

Over this coming week I will also be working on a standard
prospecting and welcome letter that you can all use to send
to your leads as they opt into your lead capture pages as well
as a few tips for following up with your leads.

I've got my hands full here, but I love every second of it.
If any of you need anything from me please do not hesitate
to call or email.

By the way don't forget success with this business is very
simple . . .

Get traffic to your lead capture pages and you cannot fail.
I can assure you, if you do this it will work. I know this
because this is all I have been doing to achieve my success.

Your lead capture URL looks like:

http://www."username".successuniversity.com/new

This thing is going to get very big very fast.

(By the way we have over 145 people on the team as of this
writing and it's only been about 6 weeks!)

Daegan Smith
Success University Director
202-321-4198
Silver Spring, MD
Email:da3gan@gmail.com
http://www.the1andonly.biz
Yahoo IM: daegan_smith@yahoo.com

Sunday, August 14, 2005

How the "Pros" Build a Large M.L.M Group

Insider Secrets: How the "Pros" Build a Large M.L.M Group
By Randy Gage


Well it happened again today. I checked my e-mail, only
to find a message from someone I haven't heard from in
years. What does she ask me? If I want to join her M.L.M
program. (Sigh.) And can I give her the names and phone
numbers of my friends, family and employees who could
buy her products? (Double sigh.)

And you have to wonder...will these people ever learn?

It's much like the calls I get at my office. They tell
Lornette that they have an urgent consulting or training
project, and must speak to me right away. I call them
back to hear something like, "Hi Randy, my name is
so-and-so, we met a few years ago at the MLMIA convention."
(I've never been to an MLMIA Convention.) "I'm working
with XYZ Company, and I just wanted to touch base with
you and blah, blah..."

And it's always the same. The "consulting project" or
"business venture" they want me to evaluate, means to
sign up as a distributor on their front level. They
often say they're returning my call, are old friends
of mine, or some other outright lie to get past
Lornette. They're worse then the dammed toner and
light bulb salesmen. They just don't get it.

Badgering prospects...

The people who make at least $10,000 a month in Nétwork
Markétíng on a consistent basis, never do such silly
stuff. They never use dishonest or duplicitous means
to reach people. They don't spam people over the Internet
and they're not cold calling some idiots on a business
opportunity list. They don't alienate everyone they know,
and they aren’t chasing "skinny rabbits." They are talking
to qualified prospects, and getting quality appointments
to make quality presentations.

Let's take a look at the marketing process — something
I think a lot more people should think about a lot more.
Here's why...

Most people approach marketing as selling. And selling as
getting the dumb prospect to buy something he doesn't need.
So they devote their career to learning NLP, sleight of
hand, and a host of other manipulative techniques to
coerce prospects into buying things they don't want or
need. Anthony Robbins and a legion of little Tony wannabes
have created an entire cottage industry teaching people
to do this. Many MLMers have jumped into the fray, bringing
these and other high-pressure sales techniques into Nétwork
Markétíng.

These are the jackasses who call during your dinner hour,
opening with lines like, "Jim you don’t know me —yet —but
I'm working with an opportunity so amazing, blah, blah"
(Scream)

I approach marketing entirely different...

I have no interest in trying to sell something to someone
who doesn't want it, and I suggest you don't either. True
markétíng is based on a simple - yet quite profound philosophy:

We're looking for people...who are looking for what we have.

Put into more specific terms it means this: Our job is
to identify qualified prospects — then put our marketing
message in front of them. Give them enough information
to make the right decision for them.

If that means they join your opportunity or buy your
product, good. If it means they don't, that's good too.
Your job is not to sell your opportunity or products to
those that don't need or desire them. It is to find the
people who want what you have and give them enough
information so they can decide if getting it from you
is a fair exchange of value.

Sorting, not Selling...

Nétwork Markétíng is much more a sorting process, than it
is a selling business. It is this fundamental difference
in philosophy that separates me from the multitudes of
sales trainers, marketing "gurus" and book authors out
there. I take no perverse pride in selling ice cubes to
the Eskimos. I am not here to prove my manhood by
demonstrating I can manipulate or trick a guy into buying
something he doesn't want, or can’t afford. There's no
integrity in that.

I do take great pride, however, in presenting my markétíng
message in the best, most effective manner possible — to
qualified prospects. I want to outsell, outmaneuver and
out market my competitors, but I want to do it by offering
a better value. Then I want to market that better value
better than anyone else out there. And that's what I want
for you...

What the Successful People Do...

For more than 15 years, I've been studying what worked
and what didn't, in Nétwork Markétíng. Learned what the
long-term successful people did and why. Discovered the
secrets of effective presentations, and what motivated
prospects to join. And began the rudimentary forerunner
of what became the system I teach today. It was only
then that I began to achieve any degree of success. But
it wasn't lasting...

While I was able to conduct meetings, make presentations,
and sponsor a large number of people...most of my
distributors could not. The more people I sponsored,
the faster they seemed to drop out. What I did worked,
but it didn't duplicate. I came to realize that success
without duplication is merely future failure in disguise.

I went back to my system and fine-tuned it, simplified it,
and made it easier to replicate. It not only worked, but
it duplicated as well. It is that system (with continuous
refinement) that has helped many thousands of people, all
over the world, reach higher levels of success in Nétwork
Markétíng. It is that system which I shared in the first
edition of my book, "How to Build a Multi-Level Money
Machine."

The book can save you much of the frustration and failure
I faced. Building upon my success, you can cut many years
off your growth curve and build your network much faster.
You'll learn what attracts prospects to you, and how to
present to them effectively. You'll discover the kind of
people you want to sponsor, and whom you would be better
to screen out in the pre-approach process.

Once you're well educated in the sponsoring process, you
will learn how to manage—and keep growing—a large network.
How to spend your time, how to develop leaders, and how
to counsel them. Most importantly, you'll learn how to
empower those leaders to develop new ones. By the time
you finish reading the book, you will have a clear
understanding of a fundamental, profound truth about
Nétwork Markétíng: You don't grow your network. You grow
your people - and they grow your group.

My hope is that you'll view Nétwork Markétíng as the
professional career it has become, and will join me on
my mission, which is to continue raising the standards
of this honorable profession.

Unlike corporate America—with its downsizing and rat-eat-rat
competition— Network Marketing offers you the opportunity
to nurture and empower the inherent talents in all those
you sponsor. In this business, success means the chance
to develop spiritually, intellectually, emotionally and
financially, while you contribute in a positive way to
others.

As you undertake this journey of challenge, adventure and
growth, you will attract others who share your vision and
follow your example. You will lead them for a short
time—then release them as they unfold into leaders and
start the process all over again. You will feel pride,
joy and a sense of accomplishment few ever experience.
You will know that what you do means something—and that
your community is a little bit better place because you
have contributed.

Building a large, exponentially growing network is not
easy—it's not supposed to be. It is simple, however. If
you are coachable and persistent; if you really believe
in yourself, and are willing to follow a step-by-step
system—you really can achieve massive, lasting success
in Nétwork Markétíng.

But you won't do it with cold calls, Spamming and those
other irritating techniques we talked about earlier. You
do it with solid marketing, following a system that others
can duplicate, and running your business in an honest,
straightforward way.

What a System Looks Like...

Your system should completely delineate and spell out
the entire process that a distributor will follow: from
where to find prospects, how to approach them, how to
sponsor them, and how to train them to reach the higher
pin ranks. (For the sake of simplicity and your
understanding—I use the term "pin ranks" to mean people
who reach the top levels of your compensation plan,
whether they're called Diamond Directors, National Vice
Presidents or Master Coordinators. The name comes from
the fact that distributors receive a pin upon achieving
these ranks.) Each stage in this process should be clearly
defined and taught to the distributor at the appropriate
time.

Here's a breakdown of the steps that might be included
in a system. This is not meant to be the be-all, end-all.
If fact, your system may be quite different. I offer this
example, so you can see the kind of structure I'm talking
about.

Step One – The Pre-Approach...

This is the qualification step — the one that determines
whether you have a suspect or an actual prospect. This
can be done simply with qualifying questions, or qualifying
questions combined with a pre-approach packet. This packet
would include materials designed to screen out people who
are not good candidates for the business. (An example is my
"Lifestyle Freedom Pack.") Pre-approach means before the
approach. In other words, this step will determine whether
or not you would approach them about the opportunity at all.

Another way to do this is with a brief, mini presentation.
This is a quick overview, usually 30 minutes or less, to
see if your candidate is a serious prospect. This is usually
done one-on-one in a non-threatening environment (example:
in the prospect's kitchen or at a coffee shop). When you
first begin, this should be done as a two-on-one, meaning
you and your sponsor together presenting to your prospect.
This can also be done in a small group meeting in your
living room.

In either case, the interested prospects would be given a
specific set of materials to study, usually called a take
home packet. This packet would have a break down of how
money is made in the business and some supporting materials
on the products, usually a brochure or catalog.

Step Two – The Presentation...

This is where the prospect takes a second look at the
presentation, usually at a larger home or hotel meeting,
but it can also be done one-on-one. Like all steps, there
should be a clearly defined set of specific materials
(the Follow-up Packet), which should be given to the
prospect. This is usually more detailed information than
the previous packet.

Step Three – The Follow Up...

This step might involve getting the prospect to another,
bigger presentation (like a large hotel open meeting)
or simply bringing one more packet of information to
the prospect and encouraging them to make a decision.
Check with your sponsorship line. In either event, the
packet of information and the procedures followed should
be exactly the same for every distributor on every level.

Step Four – The Enrollment Process...

This is the step that takes place after the prospect says
"yes" and is ready to become a distributor. NOTE: This
can happen at step two, or step three. Each prospect
comes in at his or her own speed. It's important that
even if a prospect is ready to join at step two (that's
great!) — you still expose them to the information in
step three to preserve the integrity of the system.

Like our other steps, the enrollment process should be
completely spelled out, step-by-step. The training that
you receive should be the same, exact training that
someone on your 25th level, five states away, will
receive when joining your organization. (See my "Get
Started" training materials)

These four steps are the foundation for your system.
No matter which program you're in, it should generally
parallel this process. Again, though, check with your
sponsorship line for specifics. The later steps of the
system will vary more greatly from program to program.
They involve managing organizational growth and developing
leadership skills. (I explore them more deeply in the
Building Depth and Leadership Strategies chapters of
my book.)

Overall, however, visualize a system as a complete,
step-by-step process that anyone who joins your
organization — whether they're a doctor or waitress,
Ph.D., or high school dropout — can duplicate. It
means you should be able to fly to a city 3,000 miles
away — work with someone on your 50th level that you've
never met — and be teaching the same principles and
specifics they've been hearing from the person who's
on your 49th level.

You'll notice this doesn't involve any of the dishonest
and obnoxious practices we discussed earlier. Your system
should focus on identifying qualified prospects, educating
them, and letting them make the right decision for them. A
lot of people ask me how this type of system works today,
in a more competitive environment. The answer is, "better
than ever!" In fact, prospects today are so jaded today,
so assaulted, and so skeptical, they are completely turned
off by the high-pressure techniques. The kind of honest,
easy marketing we're talking about is very attractive to them.

- Randy Gage

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For more than 15 years, Randy Gage has been helping people
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